Case Study: Early Learning Centre

Profile

The Early Learning Centre is one of the leading toy retailers in the UK, focussing on the under-six age group.

The Challenge

To provide a full service fulfilment solution to support ELC Direct, ELC’s catalogue and web operation, ensuring that quality and customer service excellence was maintained.

Solution

Zendor incorporated the Early Learning Centre’s home shopping business to provide a full service, end-to-end solution.

As part of this solution, Zendor implemented integrated warehousing, pick/pack and despatch, home delivery and returns and a dedicated call centre service. Zendor also worked to maintain ELC’s ethos of ‘going the extra mile’ throughout all aspects of the home shopping operation.

Finally, in order to help ELC grow their home shopping business, Zendor provided marketing services to drive campaigns and increase customer recruitment and retention.

The Benefits

Successful, integrated fulfilment system
Dedicated customer service team
Flexible and robust solution to handle wide range of products and support peaks/troughs
Long-term, successful partnership - working together to grow ELC’s home shopping business
Improved customer retention and profitability

Launched: August 2001

[Early Learning Centre solution screenshot] ““Working closely with Zendor to deliver an integrated and flexible solution has been key to the success of ELC’s fast growing and constantly evolving Direct business. Essential to any successful outsourcing relationship is Zendor's ability to really think like a retailer, not just a supplier, understanding both customer and commercial needs.””
Sharon Millard, Direct Fulfilment Manager, Early Learning Centre

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