Case Study: River Island

Profile

River Island is an established, successful high street retailer selling clothing and footwear to a core customer base of fashionable men and women in their mid-20s.

The Challenge

River Island was looking for a partner to explore the opportunities and benefits of developing a multi-channel proposition.

Their objectives were to enhance their brand and attract a wider potential audience with new channels, at the same time integrating them into the existing business to support all retail activity for business growth.

Solution

Full end-to-end fulfilment, interactive and marketing solution, including:

Catalogue and web design
Warehouse, storage, delivery and returns
Call centre
Web development, IT support and hosting
Marketing services

The Benefits

Improved customer recruitment and retention
Increased distance-selling profit
Brand enhancement and wider audience appeal
Successful, integrated fulfilment infrastructure supporting both channels — outgrew warehouse occupancy recently, and moved into space triple the size

Launched: First catalogue - Autumn 2000, Website - October 2002

“Distance shopping, and web trading in particular, is about the basics of reliable systems and fulfilment. Zendor utilises N Brown's proven capabilities and consequently offer solutions which are profitable and work.”
Clive Lewis, River Island Chief Executive

Zendor, where everything matters...