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dabs.com Uses Zendor for Usability-led Redesign of Website

Press Release

By: Zendor
9 October 2003

Zendor, the interactive and fulfilment specialist has successfully completed a usability-led design review of dabs.com’s website for the re-launch of the site. dabs.com, the UK’s leading Internet retailer of IT and technology products, appointed Zendor in April 2003 to help them design an improved website to replace the existing site, www.dabs.com.

The new site, which went live in the first week of October 2003, retains the look, feel and many characteristics of the original site favoured by dabs.com’s historical Internet-savvy users, yet will appeal to a much wider audience thanks to significantly improved usability. dabs.com hopes this will help attract consumers with less experience of the Internet and a historical preference for high street shopping. The design will offer improved navigation and richer content without losing the ‘magic’ that has helped the company build a registered customer base of over 1 million people.

The Zendor-led usability and design project was based on extensive usability testing in a laboratory environment, which measured users’ abilities to complete shopping scenarios on both the existing site and new prototype designs. During the tests a number of key areas for improvement were highlighted, all of which are addressed in the new site design.

According to David Hawdale, Head of Design and Usability at Zendor, “ For the re-design of dabs.com’s website, we employed a full usability-led design process with a series of laboratories and rapid prototyping which allowed the dabs.com team to see the opportunities for improving their current site. The teams from both sides worked exceptionally well together to bring a very challenging project on time and budget.”

Now the changes have been implemented, the dabs.com website is much more customer-focused. Jonathan Wall, Marketing Director at dabs.com said “ There’s no doubt that the customers’ whole experience of dealing with dabs.com will be elevated thanks to the simplification of search, registration and buying processes on the new site. We have been very impressed by Zendor’s excellent work. The team provided us with world class usability-led design advice and we are looking forward to continue working with them on future projects.”