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Daisy and Tom appoints Zendor to Provide Fulfilment Solution

Press Release

By: Zendor
15 November 2004

Daisy and Tom, the children’s department store, has recently appointed Manchester-based Zendor to implement a call centre and warehouse solution for its distance shopping business. Founded in 1996 by Tim Waterstone, Daisy and Tom is a five store revolution in children’s shopping providing a comprehensive selection of toys, clothing, books and nursery goods in a true emporium setting. Daisy and Tom has recently become part of the newly formed group, Chelsea Stores, alongside the Early Learning Centre.

As well as department stores in Chelsea, Manchester, Chester, Bluewater and Guilford, Daisy and Tom has an existing catalogue and online store ( www.daisyandtom.com ), which are managed out of the flagship store in Manchester. In order to bring its distance shopping operation in line with sister company’s direct business, the Early Learning Centre (a long-standing Zendor client), the company chose an outsourced solution from Zendor for the integration of the warehouse fulfilment and call centre operations.

Zendor provided a software solution, using a flexible e-commerce platform, which has been integrated with Daisy and Tom’s existing front and back-end systems for e-commerce, mail order, call centre and stock control. By using Zendor’s expertise in this area, Daisy and Tom’s fulfilment process has been streamlined. The retailer has also been provided with the flexibility and scalability to handle increased order volumes via its online and catalogue channels.

Zendor is also managing Daisy and Tom’s call centre requirements including order taking and enquiry handling through its city centre facilities. To ensure that the Zendor call centre team was established as a seamless extension of the Daisy and Tom retail experience, brand and product training was carried-out with Daisy and Tom’s full involvement. This has resulted in improved customer service for Daisy and Tom’s distance shopping operation and has also provided the retailer with a fully integrated, co-ordinated end-to-end fulfilment solution.

Amanda Waterstone, Marketing Manager at Daisy and Tom says, “We are delighted to announce our partnership with Zendor. We chose Zendor because of its experience and well-established reputation in the home shopping field, particularly clothes and toy sectors; Zendor has provided a flexible and scalable solution to meet Daisy and Tom’s business needs and I am confident that this will be greatly beneficial to us.”