Zendor Introduces E-Commerce Healthcheck Service to Improve Online Revenues for Retailers

Press Release

By: Zendor
25 October 2005

Zendor, the Manchester-based multi-channel retail specialist, is launching an innovative new service to help retailers optimise the potential of their transactional websites. The ‘E-commerce Healthcheck’, will provide retailers with a opportunity to improve the effectiveness of their online offering through a comprehensive audit. This service will uniquely take into consideration the three key areas of a successful retail website: – customer experience, product offer and communication strategy. At a fixed-price of £5000, this review will result in a detailed roadmap of proposals intended to guide the retailer to improve their e-commerce revenues in line with their overall business performance.

The first area, ‘customer experience’ looks to understand how customers use and interact with the retailer’s website, providing retailers with the opportunity to identify any hurdles and barriers to sales. This process involves ‘real-world’ testing of live websites and in-depth personal interviews with the site’s target audience.

The study will also provide retailers with a detailed analysis of the depth of their ‘product offer’, compared with their major competitors, investigating how these aspects can affect key business indicators. Areas such as product range, offers and promotions, pricing architecture and presentation will all be explored as part of the review.

Finally, Zendor will evaluate the site’s ‘customer communication strategy’, making recommendations on the frequency of contact, types of contacts and creative execution of these contacts. This will focus on both customer recruitment and customer retention activities.

The Zendor ‘E-commerce Healthcheck’ results in a detailed report, consisting of a roadmap of issues and recommendations. By taking on board Zendor’s advice, retailers can expect to improve their online offer on all fronts, impacting, amongst other things, customer conversion rates and order values, subsequently leading to better return on investment.

Zoe Knightley, Channel Development Manager of Zendor, comments: “Research has shown that many multi-channel retailers are still failing to use their websites effectively and are missing out on selling opportunities. Through this unique and holistic service which looks at every aspect of a transactional site, Zendor can highlight clear, implementable actions that will directly improve both revenue and business performance.” For more information on the E-commerce Healthcheck Service call 0161 238 2050.

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